The Hang drum is a little-known instrument on which Ravid is an acknowledged master. In designing the packaging for this CD, Jog set out to attract an audience best deﬁned as curious listeners. To do this it avoided visual references that could be easily identiﬁed with existing music genres.
The design on the face of the CD is a graphic representation of the Hang itself. This is reworked into a logotype for Ravid on the front of the album. Three colours of paper-stock are used to reflect the diverse range of music on the album and to increase shelf impact.
The CD package is designed to use no plastic so that it can be recycled without the need for disassembly.