Provenance is an eco-friendly and ethically-sourced homewares brand. Jog was commissioned to create the brand strategy, key brand messaging, brand identity and packaging.
Key to the identity is a strong typographic signature. The strapline ‘reuseful’ and the use of ‘this is now’ and ‘this was’ on the packaging draws people into the story of the materials the products are made from, not just that of the products themselves.
The brand’s eco/ethical ethos was carried through into the choice of materials for packaging, print, signage and exhibitions. All materials were recyclable, most were wholly or largely recycled and a strong emphasis was placed on reuse: the orange boxes, for example, are left unprinted to encourage secondary usage.