Designing an exhibition stand for eco/ethical homewares brand Provenance was a multi-layered challenge.
Firstly, exhibition construction typically uses materials like MDF that have questionable ecological profiles. Most stands are also very disposable, often being used once only. Beyond this the stand had to promote products to retailers in an shop-like environment but it also needed to reference the kitchen environment that would be the products’ ultimate home.
Jog sourced and used innovative and eco-friendly materials (zero MDF was used) and designed both the stand and the furniture so that it could be readily flat-packed and reused.
The form of the furniture references that used in retail homewares departments, traditional kitchen dressers and modernist shelving systems, creating the perfect blend for the brand and the task.