The New York Stock Exchange (NYSE) asked Jog to create a stand for the TradeTech exhibition in London. It wanted to break the mould of hard-selling stands. Jog created a space that would enable it to focus on clients’ needs rather than using its own agenda as a starting point.

Jog conceived the entire stand as a bar in which delegates could relax and escape the frenetic exhibition environment. Molecular mixologist bartenders created unique cocktails, with each drink named to reflect a product or service that NYSE was offering.

Jog’s stand enabled NYSE to start its conversations in a much more natural way while providing opportunities to steer the conversation to its various product offerings as appropriate.