Monevista: naming and brand identity

Multi-jurisdictional payroll may be descriptive but it is not the best of names. Fortunately the directors of the eponymous company recognised this and briefed Jog to develop a fresh brand identity for the company. A new name was the priority but the directors also wanted a brand worthy of their vision of a truly integrated global payroll system that enables companies to get comparative and up to date intelligence on their payroll.

Jog explored a wide range of approaches in looking for a new name. From that process the suggestion ‘Monetvista’ triumphed. Monetvista was derived from the Italian words mondo and vista, meaning world view.

Jog reflected Monetvista’s integrated global vision in a simple logo that represents the four corners of the world and is organized to make a monogram of the M and V from Monetvista’s name.