Mirage: summer-collection brochure

When Jog was briefed to create a brochure to showcase the summer collection of Mirage – a small and exclusive series of fashion boutiques – it interpreted the summer as a time for playfulness. The images capture an almost dream-like state which is both relaxed and sophisticated. All key typography for the brochure was created using hand-cut stencils and aerosol paints so that the edges are never fully distinct, reflecting the dream-like theme. Photography was by Ben Hassett.