When Jog thought about how best to represent the winter collection of Mirage – a small and exclusive series of fashion boutiques – it was struck by the odd timing of the task.

Essentially, winter clothes are sold at the end of the summer. Jog though that it may be hard for people to get enthusiastic about winter jumpers and coats in the barmy end of a summer. It determined to create a set for the photography that would instantly shift people’s mindset into the next season.

The result could be described as a kind of ice-henge made from industrial-sized blocks of ice. These not only lowered the mental temperature but also proved to be a fascinating and ever-changing backdrop to the shoot. Photography was by Crena Watson.

When Jog was briefed to create a brochure to showcase the summer collection of Mirage – a small and exclusive series of fashion boutiques – it interpreted the summer as a time for playfulness. The images capture an almost dream-like state which is both relaxed and sophisticated. All key typography for the brochure was created using hand-cut stencils and aerosol paints so that the edges are never fully distinct, reflecting the dream-like theme. Photography was by Ben Hassett.

Factory was formed to exploit a gap for a visually-rich magazine aimed at the film industry rather than consumers. Since the magazine covered a variety of topics, from new talent to technical and financial advances, it was divided into sections.

Jog created a strong typographic identity that could be adapted to give each section a distinct look while maintaining coherence through the title.

Jog also developed a strong and conceptual approach to art-directing photo shoots and incorporating product placement within the title sensitively yet with impact.