Jog created a new name and brand identity for Meta, a London-based wealth advisor. Jog’s new positioning for the firm was inspired by the values-based approach that Meta undertakes with its clients to help them build a better understanding of long-term their personal goals.

Meta is very careful to support clients in reaching a clearer vision of their ideal future rather than imposing a plan onto them. Jog reflected this by using a series of five dots that define the key points of the letter “M” for Meta. This symbolises Meta’s supportive process by leaving the “M” undefined and providing just enough cues for the viewer to complete it for themselves.

A carefully-packaged suite of materials both supports and represents Meta’s process, enabling the company to more easily demonstrate it’s distinct approach to clients at the earliest stage of a relationship.