Liffe (London International Financial Futures and Options Exchange) is one of the world’s most important financial derivatives exchanges. One of its key assets is the information it complies on the trades going through its system. The InDepth campaign was commissioned to attract a greater number of users to sign up for its detailed live data service.
On the whole, the derivatives industry is a world of fairly abstract financial contracts which do not readily suggest interesting visuals.
We believed that finding a strong visual idea was vital to making a strong and distinctive case for Liffe InDepth. We projected the case simply and memorably by creating illustrations that focus on how things that look the same on the surface may be quite different when looked at in depth.