Factory was formed to exploit a gap for a visually-rich magazine aimed at the film industry rather than consumers. Since the magazine covered a variety of topics, from new talent to technical and financial advances, it was divided into sections.

Jog created a strong typographic identity that could be adapted to give each section a distinct look while maintaining coherence through the title.

Jog also developed a strong and conceptual approach to art-directing photo shoots and incorporating product placement within the title sensitively yet with impact.