The Cairo International Book Fair is the largest and oldest in the Arab world. After the Frankfurt Book Fair, it is one of the most important book fairs in the world, attracting around 2.5 million visitors each year. It is open to both trade and the public.
Jog was commissioned to undertake a comprehensive rebrand and redesign of the fair with the brief of transforming and greatly enhancing the visitor experience.
The scale of the project and the site was vast. Among other things Jog created more than 1640m2 of exhibition stands and 4000m2 of building and tent wraps. Additionally, Jog created entrance sculptures, wayfinding, lighting, conference staging, VIP and VVIP areas as well as ticketing and advertising.
The project was completed from blank sheet to fully-built handover in just 2.5 months.