Bankable: branding

Bankable provides reliable innovation to banks and companies that are looking to offer people easier and better ways to pay and be paid.

In creating a new brand identity for Bankable, Jog held a series of workshops with Bankable’s staff to explore the purpose and vision of the business. Core to Bankable’s mission is the belief that payment solutions should be open to everyone. Reliability and collaboration are key to realizing this mission. It was from these core ideas that Jog developed the key visual branding elements.

Bankable’s new logo reflects the idea of making simple, reliable connections to support the flow of money. The colour-scheme balances traditional and trustworthy blues with flashes of warm red to reflect the energy and dynamism that Bankable brings to the payment space.