Blank sheet to basic brand in an hour – and it works!

When we conceived this workshop we wondered if it could possibly work. But we just had to try! The idea was to work with a group of start-up entrepreneurs, get them to start again, create a new start-up idea in just five minutes and then sprint through our branding process to show how brand thinking is very closely linked with business thinking.

The aim isn’t to come up with the perfect start up idea, much less the perfect brand. That takes a lot more time and effort. We simply wanted to show entrepreneurs how branding is core to their success.

By the end of the session the room was buzzing with ideas. We had so many start up ideas in five minutes it was a scrap to narrow it down. The winner: an app that revolutionises buying or renting a home by helping to match you with a community you’ll love, while bringing transparency to the buying and renting process. Say hello to Birdhouse.