Today we took a delivery of new business cards for our client Addition Plus. As ever, the delight is in the detail and the clear-foiling and debossing on these cards (literally) takes them to a new dimension.

In a first encounter, credibility is everything. We live in a time where the world and their web-guru has a start-up (or six) boiling away on a back burner. An investment in a decent business card is a sure sign that yours is a business you’re committed to, not just an idea you’re hoping might stick. And if you’re not committed, why should anyone else be?

What’s more, with some upfront investment, beautifully-crafted business cards can even be cost competitive with quick and dirty lower-quality digital* runs. And future overprints can be quick to organise too.

We believe this investment and forethought pays dividends.

*We say lower-quality as the best digital printing is now anything but.